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Our Story

We are a Ukrainian WordPress development agency affiliated to Mates Marketing LLC, which is physically present in the United States (San Francisco) as a front office. Being established in 2011 in Zaporizhia, Fruitful Code has eventually opened a development center in the heart of Ukraine – Kiev, and gathered 18 open-minded and passionate specialists to fulfill its mission.

We have an approach to any project – open source products, premium templates, one-page websites, product design, custom development, and support. Having released more than 500 WordPress projects, we have developed a formula of success, which guarantees delivery of stylish websites on time.

Our Team

$Ilya Pavlov

Ilya Pavlov

$Sam Petrenko

Sam Petrenko

Managing Partner
$Yuriy Pavlov

Yuriy Pavlov

Head of WP Team
$Ruslan Pazii

Ruslan Pazii

Head of PM Department
$Anna Litvinchuk

Anna Litvinchuk

Chief Financier
$Nikita Bolotov

Nikita Bolotov

Lead of WP Team
$Dmitriy Kudleichuk

Dmitriy Kudleichuk

Senior WordPress Developer
$Valeriy Vasilyev

Valeriy Vasilyev

WordPress Developer
$Alexander Zobenko

Alexander Zobenko

WordPress Developer
$Evgeniy Esyk

Evgeniy Esyk

WordPress Developer
$Dmitriy Ivonin

Dmitriy Ivonin

$Marina Romanenko

Marina Romanenko



Founded 2011

  • February 28, 2011 (Zaporizhia)

    Ilya Pavlov created a profile on UpWork and started working as a freelancer.

  • July 04, 2011 (Zaporizhia)

    The Fruitful Code domain was registered. The number of team members working in a basement has been scaled up to 3 people. They started working on the corporate site and implementing customer projects.

  • January 02, 2012 (Zaporizhia)

    The team of 6 specialists moved to the two-bedroom apartment, which was turned into the office. They continued working on customer projects.

  • June 15, 2012 (Zaporizhia)

    The team of 8 people moved to the bigger office where they continued working on the corporate site. Since the corporate site development was a low-priority task, the team needed a maintenance page displaying contact information to stay tuned with the customers. It thus became necessary to start working on the free version of the Maintenance plugin. That’s when it was first uploaded on

  • October 26, 2012 (Zaporizhia)

    The team of 10 specialists moved to the bigger office in the city center. At the same time, the number of downloads reached a new pick of 10,000. As a result, the team began to receive requests for the Maintenance PRO plugin, which was eventually created and uploaded on

  • November 22, 2013 (Zaporizhia)

    The Fruitful Code specialists started developing the Fruitful Code theme which has become popular over time. The corporate culture was rapidly evolving – table tennis and computer games were a must outside working hours.

  • February 10, 2014 (Zaporizhia)

    The Fruitful Code team moved to another office where they started working on Anaglyph and Zoner.

  • October 26, 2015 (Kyiv)

    The opening of a Fruitful Code sub-office in Kyiv.

  • November 20, 2015 (Zaporizhia)

    Recording of the demo-video for the Maintenance PRO plugin.

  • September 15, 2016 (Kyiv)

    Sam Petrenko arrived in Kyiv. Ilya Pavlov and Sam Petrenko started discussing strategies for future cooperation.

  • September 30, 2016 (Kyiv)

    The Mates Marketing company was registered in Kyiv.

  • October 30, 2016 (Kyiv)

    Ilya Pavlov gave a lecture on the creation of premium WordPress templates at Projector, Kyiv.

  • December 20, 2016 (Kyiv)

    The big party was hosted in Kyiv for colleagues from different offices, during which the merge of Fruitful Code and Webinse into Mates Marketing was announced.

  • February 2017 (San Francisco)

    The Mates Marketing LLC company was registered in San Francisco, CA.

  • June 1, 2017 (Kyiv)

    Fruitful Code and Webinse melted together to form Mates Marketing LLC.


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