Everyone knows that the use of pictures helps the reader to better perceive the text. Using the right image will help you bring visitors exactly the feelings you want to associate with your brand, so far as the first impression makes the visitor purchase items on your site or not. Text plays a major role when the user is already interested to learn more about you; but it is image that can catch people’s attention.
Luckily many image sources are free to use, as well as they have Creative Commons license. Unsplash is an example of such: a collection of pictures unlike all those that you see in the photo stocks. Its presented images are original and regularly updated, providing 10 new photos every 10 days. The main thing is that only one license is used on this site called “do what you want”.
Next go few examples of photos without asking permission at Unsplash.